Understanding Ecwid Monthly Subscription Plans

Intro

In the rapidly evolving digital marketplace, businesses need to be nimble, adapting their strategies to resonate with ever-shifting consumer preferences. This often means choosing the right e-commerce platform, one that can support growth while offering flexibility and essential functionalities. Enter Ecwid, a solution that has carved out its niche by providing a monthly subscription model that caters specifically to a diverse range of businesses. This overview aims to explore Ecwid's monthly subscription model in depth, assessing its features, pricing, and how it stacks up against competitors in the market.

Software Overview

Definition and Purpose of the Software

Ecwid is an e-commerce solution designed to help businesses set up and manage their online stores seamlessly. With a user-friendly interface, it enables small to medium-sized enterprises to sell their products directly from their websites, social media, and other platforms without requiring extensive technical expertise. The primary purpose of Ecwid is to simplify e-commerce for entrepreneurs, making it accessible and manageable, regardless of technical know-how.

Key Features and Functionalities

When evaluating an e-commerce platform, the features it offers play a pivotal role in determining its effectiveness. Ecwid provides a robust set of functionalities:

Multi-platform Selling: Merchants can sell on Facebook, Instagram, and websites, integrating seamlessly across various digital storefronts.
Mobile-friendly Design: Ecwid ensures that online stores are optimized for mobile devices, catering to an increasingly mobile-savvy customer base.
Flexible Payment Options: Offering options like PayPal, Stripe, and various credit card processors gives customers the freedom and convenience they expect.
Inventory Management: Users can easily monitor their stock levels, track orders, and manage product listings from a centralized interface.
SEO Tools: Built-in tools assist businesses in enhancing their online visibility, driving traffic to their stores through better search engine rankings.

These features illustrate how Ecwid positions itself as a practical solution for businesses looking for comprehensive e-commerce capabilities without the bells and whistles that often come with heavier platforms.

Comparison with Alternatives

As the e-commerce landscape expands, it's essential to understand how Ecwid compares with its competitors.

Overview of Competitors in the Market

Several platforms vie for attention, including Shopify and BigCommerce, both of which are well-known in the e-commerce arena. Each offers unique advantages, but knowing how Ecwid holds its ground amidst these heavyweights boosts understanding for businesses evaluating their options.

Key Differentiators

While many platforms offer similar essential features, Ecwid distinguishes itself in various ways:

Ease of Use: Ecwid's interface is highly intuitive, with a focus on making the onboarding process smooth for new users. Previous experience with e-commerce platforms is not a must.
Cost-effective Plans: Compared to its rivals, the pricing structure is seen as more affordable, particularly for startups and small businesses.
Scalability: Ecwid allows businesses to add more features as they grow, starting small and expanding as needed without the hassle of switching platforms.

"In the world of e-commerce, the right tools can either make or break a business. Understanding options like Ecwid is crucial for success."

In summary, diving into the specifics of Ecwid's monthly subscription model reveals its potential as a viable option for many businesses. By looking deeper into its features, advantages, and comparisons to its competitors, entrepreneurs can truly understand the value it brings to their e-commerce ambitions.

Prelims to Ecwid

When diving into the world of online retail, particularly for small and medium-sized businesses, it's essential to understand what Ecwid brings to the table. This article aims to unravel the intricacies of the Ecwid monthly subscription, which serves as a critical foundation for businesses looking to establish or expand their e-commerce presence.

What is Ecwid?

Ecwid is a versatile e-commerce platform that enables businesses to set up an online store with ease. Tailored for both newcomers and seasoned entrepreneurs, it simplifies the process of selling products online. Users can integrate their store with existing websites or social media pages, which creates a seamless shopping experience for customers.

Unlike standalone solutions, Ecwid acts as an invisible framework that sits on top of other web properties, allowing for quick setup and minimal disruption. This kind of integration offers flexibility, making it a suitable choice for a variety of businesses—from bustling corner shops to ventures operating purely online.

The Role of E-commerce Solutions

Before getting immersed in subscription plans, it's helpful to take a step back and look at the broader landscape of e-commerce solutions.

E-commerce has become a lifeline for many businesses. Online shopping continues to gain traction due to its convenience and reach. The significance of powerful e-commerce platforms like Ecwid cannot be overstated, as they help bridge the gap between traditional retail and the digital marketplace.

Implementing a robust e-commerce solution can help:

Expand Reach: With internet access ubiquitous, businesses can reach customers from corners of the world.
Enhance Customer Experience: A streamlined shopping process tends to boost customer satisfaction.
Increase Revenue: More sales channels usually translates to more sales opportunities.

When the marketplace trends lean toward digital, choosing the right e-commerce platform like Ecwid becomes imperative. It provides not just convenience but also a host of functionalities designed to meet the evolving needs of modern retailers.

Ecwid Subscription Plans Overview

Understanding the various subscription plans offered by Ecwid is crucial for every business considering an e-commerce solution. These plans cater to a range of needs and budgets, helping entrepreneurs make decisions that align with their specific goals.

The significance of this section goes beyond mere pricing; it can affect a business's online growth, customer satisfaction, and even operational efficiency. Choosing the right Ecwid plan can provide distinct advantages, from enhanced features allowing for better product management to access to superior customer support. In the digital age, where every order can mean the difference between profit and loss, a solid grasp of these plans becomes not just helpful but essential.

Different Plans Explained

Ecwid offers several subscription tiers designed to cater to a spectrum of businesses, each with its unique set of features. Here's a closer look at the primary plans available:

Free Plan: Ideal for those starting out. While it offers basic functionalities, it may not provide the depth needed for serious sellers. A starting point, it's perfect for experimenting with e-commerce.
Venture Plan: This plan targets smaller brands or entrepreneurs looking to make their mark. Here, users gain access to more products and support options than in the Free plan, adding some essential tools for business growth.
Business Plan: More robust, suitable for larger stores. This plan includes crucial features like real-time shipping rates, digital marketing tools, and increased customization options. Enterprises needing a more polished online presence would benefit significantly.
Unlimited Plan: Designed for power users and large-scale operations. This plan provides extensive capabilities, combining everything from advanced reporting to premium integrations. If maximum flexibility and scalability are your goals, this is the plan to choose.

Yet, with so much variety, how does a business determine which tier is the right fit? Industry insights and user reviews can illuminate the best options based on various factors, such as product count, expected sales volume, and preferred integrations.

Monthly vs. Annual Subscriptions

One significant consideration when selecting an Ecwid plan relates to subscription length. Businesses can opt for monthly payments or make a commitment with annual subscriptions, each presenting its pros and cons.

Monthly Subscriptions are great for flexibility. They allow businesses to adapt their expenses as required, especially during uncertain economic conditions. Smaller or newer businesses might find this option less daunting and more manageable depending on their financial landscape.
Annual Subscriptions, however, often come with cost savings. By committing for a longer period, businesses can access bonuses or discounts, providing an incentive to stick with the platform. This option suits companies with established cash flow, looking to optimize their budgets in the long run.

In general, the choice between monthly and annual payments should consider current business conditions and long-term goals. A business expecting rapid growth may prefer the liberty of a monthly plan, while one focused on steady, sustainable growth might lean toward annual commitments for cost savings.

Choosing the right subscription model can directly impact your overall e-commerce strategy and customer engagement.

Overall, correctly navigating Ecwid's subscription plans is key to leveraging its potential fully. As businesses thrive within the e-commerce environment, the underlying choice of plan becomes more than just a dollar-and-cent decision — it's a strategic move toward securing market presence.

Pricing Analysis

Understanding the pricing framework of any subscription model is crucial for entrepreneurs and business owners aiming to make the right investment. With Ecwid’s monthly subscription model, the goal is to provide clarity on costs and to highlight the value proposition that comes with investing in this platform. A nuanced pricing analysis can illuminate how these costs align with specific business goals, optimizing resources to drive greater returns.

Breakdown of Costs

When dissecting the costs involved in Ecwid's subscription plans, it’s prudent to consider various factors that go into the pricing. Each of the plans offers a blend of features designed to cater to businesses of all sizes.

Basic Plan: This plan starts at a budget-friendly price, making it an attractive option for startups. It provides essential e-commerce functionalities, like product listings and basic payment processing.
Business Plan: Slightly pricier, this plan offers advanced features such as discounts, promotions, and multiple product variations. This is ideal for medium-sized businesses that need more than the basics.
Unlimited Plan: The priciest option gives access to unlimited products and comprehensive support features. Suitable for larger enterprises, it allows for extensive customization and flexibility.

Each jump in pricing also corresponds with enhancements in service quality, integration capabilities, and customer support. However, potential subscribers must remain vigilant and assess whether the extra features will genuinely add value to their business operations. To break it down further:

Monthly vs. Annual Payment Options: Opting for an annual subscription often results in significant savings compared to paying month-to-month. This can be a budget-friendly move for businesses that are confident in their long-term strategy with Ecwid.
Hidden Costs: Beyond the defined subscription rates, there can be hidden charges such as transaction fees, payment processing costs, and premium add-ons. Accounting for these elements is critical to avoid unexpected financial burdens down the line.

"A clear understanding of pricing not only clarifies costs but also aligns with business strategy, shaping decisions for ongoing development."

Value for Money Considerations

When evaluating whether Ecwid's subscription plans offer value for money, it’s essential to scrutinize the features against the cost. With many platforms to choose from, the distinctiveness of your choice often lies in how well its offerings align with your business needs.

Feature Richness: Small to medium-sized businesses may find that the feature set provided in even the basic plans can cover their requirements sufficiently, which could save them from over-investing in unnecessary features.
Customer Support: The quality of tech support can be a deciding factor. Ecwid’s user-friendly interface coupled with available resources and community forums can significantly enhance user experience. This saves time and alleviates frustration, potentially lowering costs associated with troubleshooting.
Scalability: As businesses grow, they need a platform that can scale with them. The capability to seamlessly upgrade plans without losing data or disrupting sales processes makes Ecwid an attractive choice. The potential return on investment increases as the business can expand effortlessly while relying on the underlying infrastructure of Ecwid.

To wrap up the pricing analysis, it’s crucial for businesses to weigh all elements, not just the sticker price. A thorough understanding leads to informed decisions that can positively impact overall business health.

Features of the Ecwid Monthly Subscription

When it comes to an effective e-commerce solution, the monthly subscription features offered by Ecwid play a pivotal role in how small to medium-sized businesses can operate online. A good understanding of these features helps business owners make choices that align with their needs and growth plans. This section dives into the essential elements that make Ecwid's subscription appealing, emphasizing how they cater to entrepreneurs, IT professionals, and other decision-makers.

E-commerce Functionality

One of the standout features of Ecwid's monthly subscription is its robust e-commerce functionality. It's designed to facilitate seamless online selling, which is crucial in today's competitive market. With just a few clicks, users can easily set up an online store that includes a product catalog, shopping cart, and checkout process. This ease of setup is invaluable for novices and seasoned sellers alike, as it allows them to get up and running rapidly.

Moreover, Ecwid supports various selling channels, including social media platforms like Facebook and Instagram, enabling businesses to broaden their reach without significant overheads. This integrated approach to selling can help amplify customer engagement and potentially boost sales. With Ecwid, businesses can also manage inventory and track orders efficiently, ensuring smooth operations.

"Companies that streamline their e-commerce processes often see a significant uptick in customer satisfaction and retention."

User Interface and Experience

Customer experience is everything today, and Ecwid does not skimp in this department. The user interface is designed with the user in mind—making navigation intuitive and straightforward. For business owners, a well-organized dashboard allows for easy management of products, orders, and customer inquiries. It's clear that usability was a consideration here.

In addition, customization options are plentiful. Users can tailor the appearance of their store, ensuring it aligns with their brand's identity, which can foster brand loyalty among repeat customers. The mobile-responsive design ensures that the shopping experience is just as appealing on smartphones and tablets as it is on desktop computers. This adaptability is particularly important as more consumers shift toward mobile shopping.

Advantages of using Ecwid for e-commerce

Payment and Shipping Integrations

Another critical aspect of Ecwid's monthly subscription is its extensive payment and shipping integrations. Unlike some platforms that limit options, Ecwid allows businesses to integrate multiple payment gateways such as PayPal, Stripe, and Square, catering to different customer preferences. This flexibility can significantly bolster conversion rates, as potential buyers often abandon their carts if their preferred payment method is not supported.

On the logistics side, Ecwid simplifies shipping processes as well. The platform supports real-time shipping rates from major carriers like UPS and FedEx, allowing businesses to provide quick and transparent shipping options to their customers. This transparency can enhance trust and satisfaction, making it more likely that customers will complete their transactions.

In summary, Ecwid’s features offer comprehensive solutions aimed at empowering small to medium-sized businesses to thrive in an e-commerce environment. From excellent e-commerce functionality to a user-friendly interface and versatile payment and shipping options, businesses have the tools they need to succeed with minimal friction.

Benefits of Choosing Ecwid

When businesses embark on the journey of establishing an online presence, the tools they choose can make a world of difference. Ecwid is no stranger to such considerations, offering a monthly subscription that caters specifically to the dynamic needs of small to medium-sized enterprises. Understanding the benefits behind this choice becomes increasingly important in a landscape steeped in competition. Here, we break down the core advantages of selecting Ecwid as your e-commerce solution.

Scalability for Businesses

Scalability is a key element for any growing business, and Ecwid shines in this area. A subscription model ensures that as your enterprise evolves, your e-commerce platform evolves in tandem. Businesses often start small, perhaps with limited product offerings or local markets. But they don’t want to hit a roadblock when they decide to broaden their horizons.

For instance, imagine a local artisan creating unique wooden crafts. Initially, they might only sell at local fairs. As they gain traction, they eye national shipping options. Ecwid allows that artisan to expand their online store seamlessly. No need for a tech overhaul—just upgrade the plan, and they can showcase their expanded inventory to a broader audience, adjust shipping settings, and attract new customers online.

Flexible Plans: Ecwid offers multiple plans, each catering to different business sizes and growth stages. This flexibility means you can choose a plan that fits your current needs, while keeping future growth in mind.
Easy Upgrades: Upgrading your plan takes just a few clicks. You don’t have to worry about rebuilding your store or switching platforms entirely; it’s all within the same ecosystem.

This kind of adaptability means that businesses aren’t left behind as they evolve, ensuring a continuous online trading experience without interruption.

Support and Community Resources

Support lies at the heart of any platform, particularly for those who may not come from a technical background. Ecwid doesn’t just drop users into the deep end; they offer varied support resources that help to bridge any knowledge gaps. This is especially crucial for entrepreneurs who might be juggling multiple roles within their business.

24/7 Customer Support: Ecwid offers round-the-clock support to its users. This can be a lifesaver for small business owners who run operations at odd hours. Whether it’s a technical issue or a simple query, help is always within reach.
Community Forums: Perhaps one of the most underrated features is the vibrant community around Ecwid. Many entrepreneurs are engaging in discussions on platforms like Reddit or Facebook. Having access to first-hand experiences from other users can provide valuable insights that official documentation might miss.
Educational Resources: From tutorials on setting up your store to advanced selling strategies, Ecwid provides numerous resources that help users maximize their subscription benefits. This can transform potentially overwhelming tasks into manageable steps.

Ultimately, knowing that one is backed by both a customer support team and a supportive online community builds confidence in the choice to use Ecwid. Thus, users not only have access to tools but also a wealth of knowledge—a combination that is invaluable as they navigate the e-commerce landscape.

"The right support can make even the deepest waters feel like a stroll in the park.”

Comparing Ecwid with Competitors

In today's saturated e-commerce landscape, choosing the right platform is more crucial than ever. For businesses, selecting an online solution influences not just day-to-day operations, but also longer-term growth prospects. When we talk about Comparing Ecwid with Competitors, we shed light on the key differentiators that can have real implications for both new and experienced merchants.

Strengths and Weaknesses

Ecwid, like any other e-commerce platform, comes loaded with its own set of strengths and weaknesses that businesses need to weigh.
Strengths:

User-Friendly Interface: Ecwid stands out with its intuitive design, making it relatively easy for users to start their online store without a steep learning curve.
Seamless Integrations: This platform integrates smoothly with social media and selling outlets like Facebook and Instagram, enabling quick setup for those wanting to market on various channels.
Scalable Plans: Ecwid offers plans that can accommodate various business sizes, from small shops to larger enterprises, giving it flexibility that some competitors lack.

However, it’s not all roses. Weaknesses include:

Limited Customization Options: Some users find that while Ecwid is easy to use, it doesn’t allow for deep customization, which might be a deal-breaker for many businesses with unique needs.
Transaction Fees: If you’re opting for the cheaper plans, you'll most likely face transaction fees, which could eat into your margins over time.

Market Position and Alternatives

Ecwid has carved out a niche for itself but is not without competition. Comparing its market position against rivals like Shopify or BigCommerce reveals valuable insights for potential users.
Ecwid's Position:

Ecwid primarily caters to small and medium-sized businesses, providing a straightforward entry point for those new to e-commerce.
Its unique selling proposition revolves around ease of integration with existing websites or social media, unlike some competitors that necessitate completely new setups.

Alternatives:

Shopify: Known for its robust capabilities and extensive app market, Shopify is often seen as the go-to solution for more advanced e-commerce needs, albeit at a higher cost.
BigCommerce: Like Shopify, BigCommerce targets larger brands but offers powerful built-in tools that can be an attractive feature for businesses looking to grow quickly.
Wix eCommerce: A fantastic choice for those heavily invested in design flexibility, Wix offers an alternative that marries stunning visuals with essential social commerce functionality, though it may lack the depth of e-commerce tools provided by Ecwid.

Understanding these strengths, weaknesses, and positions helps businesses make a balanced choice, aligning their unique needs with the most suitable e-commerce solution. Conducting a thorough comparison is not just a checklist activity; it’s a fundamental step toward ensuring the success of an online venture.

"Choosing the right e-commerce platform is not just about features; it’s also about envisioning how it complements your overall business strategy."

In concluding this section, it’s essential for readers to recognize that while Ecwid offers myriad benefits, it's not a one-size-fits-all solution. A meticulous examination of competitors can provide critical insights to help illuminate the best path for each individual business journey.

Setting Up Your Ecwid Subscription

Getting your Ecwid subscription off the ground is more than just another check on your to-do list. It’s the foundation of your online store, setting the wheels in motion for all the adventures that lie ahead in the e-commerce world. The initial setup is crucial as this is where you’ll make the first choices that can impact your business. Choosing the right features and settings can save you time and headaches down the line.

Initial Setup Process

When it comes to setting up your Ecwid account, the process is straightforward. First, you’ll need to visit the Ecwid website and sign up. You can opt for a free trial, allowing you to dip your toes in before fully committing. Here are the steps:

Create an Account: Enter your email address and a password. It’s like starting a new chapter; make sure it's memorable!
Select a Plan: Choose the subscription plan that fits your business model. It can be tempting to go for the cheapest option, but be mindful of what features you need.
Store Details: Fill in your store name, and click through to add your products. Don’t worry if you don’t have everything in place; you can always tweak it later.
Payment Information: Input your payment method. Even if you go with a free trial initially, they’ll need this when it’s time to convert.
Basic Settings: Here’s where you define shipping methods, taxes, and other store particulars. It’s sensible to get this right from the get-go for smoother sailing later.

Navigating this setup might feel daunting, but it’s crucial for your store’s success. Once you finish the basics, you can gradually fill in the finer details as you grow.

Customizing Your Store

After your account is up and running, the fun part begins—customizing your store. This is where you can really showcase your brand and its unique flavor.

Choose a Theme: Ecwid offers a variety of store themes. Select one that aligns closely with your brand’s identity. Choosing the right look is essential; first impressions stick!
Logo and Branding: You can easily upload your logo and set the color scheme to match your brand. This step is vital as it helps build recognition.
Product Listings: Take your time here—high-quality images go a long way. Each product needs an engaging description that captures what makes it special.
Enhance Navigation: Customizing categories can enhance the shopping experience. Customers should feel like they’re cruising smoothly rather than wading through a jungle of items.
Mobile Optimization: Make sure your store is mobile-friendly. A lot of shopping is done on the go these days; don’t miss out on that slice of the pie.

"Customization isn’t just about making things pretty. It’s about creating an experience that resonates with customers."

In summary, setting up your Ecwid subscription entails thorough planning and execution. From the initial setup to the final adjustments, each step should align with your business goals. Take the time to understand what your target audience values, and adjust accordingly. In the world of e-commerce, first impressions can make or break a sale, so don’t take them lightly.

Analyzing Return on Investment

Analyzing return on investment (ROI) is crucial for businesses considering an Ecwid subscription. This evaluation helps determine whether the financial resources allocated to the platform will yield favorable returns. A well-executed analysis can guide decision-making, ensuring that businesses understand the potential profits and losses associated with their investment.

When delving into ROI for Ecwid, several specific elements demand attention:

Cost of Subscription: Understanding how much the monthly fees will reduce profit margins is foundational. For small and medium-sized businesses operating on tight budgets, knowing the financial outlay is essential for concrete planning.
Sales Performance: Evaluating how many sales can realistically be generated through the platform gives insight into potential revenue increases. It’s not just about volume; it's about how effectively Ecwid helps convert traffic into paying customers.
Customer Retention: Loyal customers tend to spend more over time. If Ecwid features—such as user-friendly interfaces or integration capabilities—help retain customers, the investment may prove worthwhile.
Operational Efficiency: The time saved through efficient management and streamlined processes can often translate into cost savings, leading to higher overall returns.

"The gap between product cost and actual earnings is often a blind spot for many entrepreneurs. Understanding it can illuminate pathways to growth."

As such, systematically evaluating these factors equips businesses with a clearer picture of their financial landscape.

Cost-Benefit Analysis

A cost-benefit analysis specifically focuses on comparing the expected costs of the Ecwid subscription against the anticipated benefits over a certain period. This includes evaluating:

Direct Costs: Monthly fees aside, what additional costs might arise? Think transaction fees or add-on integrations that might come into play.
Intangible Benefits: Not every advantage will have a dollar sign attached to it. Building brand reputation and customer satisfaction play a critical role in the long-term viability of a business even if they are hard to quantify.
Market Positioning: How does the subscription allow a business to position itself competitively? A good platform can open doors to new audiences, which can drive sales growth.

Determine whether the benefits exceed those costs. If yes, then the subscription likely makes good sense.

Long-Term Value Assessment

Long-term value assessment takes a step back, focusing on how the Ecwid subscription will benefit a business over the years ahead. While short-term gains are often enticing, understanding the sustained potential of any system is equally important. Considerations during this assessment include:

Adaptability: Will Ecwid support your business as it grows? From handling more products to integrating additional features, a scalable solution is vital.
Customer Relationships: Over time, consistent and engaging customer experiences can lead to repeat business and essential referrals.
Emerging Trends: The digital landscape is always evolving. How will Ecwid adapt to changing technology or consumer behavior? Staying ahead of the curve can translate into sustained profits.

By placing emphasis on these long-term factors, businesses can navigate beyond the initial excitement of increased sales or user activity, ensuring strategic decisions align with future goals.

End

This conclusion section serves as the closing thoughts on the discussion surrounding Ecwid’s monthly subscription model, encapsulating the main insights derived throughout the article. It ties together the various threads highlighted, particularly the benefits, features, and strategic importance of the platform for small to medium-sized businesses.

Final Thoughts on Ecwid's Value Proposition

When you peel back the layers of Ecwid’s offerings, what stands out is its robust value proposition aimed at businesses of varying sizes. The simple premise is that Ecwid provides a flexible, scalable, and user-friendly solution that meets the demands of modern e-commerce. Its monthly subscription plan allows businesses to adapt without the burden of long-term commitments, thus giving them the freedom to experiment and pivot as their market evolves.

One crucial element is the seamless integration that Ecwid offers with existing websites and social media platforms. As entrepreneurs explore new channels for reaching customers, Ecwid positions itself as a versatile utility that supports those endeavors. Coupled with strong customer support and community resources, it's clear that Ecwid puts a premium on helping businesses thrive.

"Investing in a subscription like Ecwid can provide businesses with a substantial return if employed thoughtfully and strategically."

Moreover, Ecwid's features enhance user engagement and operational efficiency, two factors that are paramount in competitive environments. The pricing structure, especially when evaluated against the comprehensive features, can often tip the scales in favor of Ecwid for many businesses.

Navigating Future E-commerce Trends

As we look ahead, it's evident that e-commerce will continue to evolve at an unprecedented pace. Trends like mobile commerce, artificial intelligence in customer service, and enhanced data analytics for understanding consumer behavior are becoming the norm. Ecwid is poised to adapt to these trends, ensuring that its users are not just participants but leaders in the e-commerce space.

Businesses leveraging Ecwid can benefit from ongoing enhancements and updates, which are essential in a landscape where technology can change in the blink of an eye. The ability to integrate new tools, whether for improved inventory management or enhanced marketing strategies, positions Ecwid as a forward-thinking platform. Moreover, maintaining an awareness of these trends allows businesses to not just keep up but also to innovate.

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